Tschuttiheftli (WM 2010)

About this collection

The Tschuttiheftli for the 2010 World Cup in South Africa gathers 445 hand-drawn stickers — the Swiss artistic answer to the classic sticker album. Instead of portrait photos the Heftli holds illustrations: each of the 32 teams was drawn by a different artist, so every squad carries its own handwriting — 13 pictures per country, 14 for Serbia and Switzerland. Added to that are two opening stickers, a section of 18 legends and seven plus pictures. The order follows the tournament, from hosts South Africa to Chile. Collector's note: behind the Heftli stands no publisher but an association from Lucerne, which invented the album in 2008 for the European Championship in its own country and has issued a new edition for every major tournament since. Commerce was never the driver: the Heftli sees itself as an artistic alternative to the commercial sticker album — and the 2010 World Cup was the first ever held on the African continent.

Full checklist · 445